Start Where You Are with Rob Napoli

This episode of Success Fundamentals features Rob Napoli, founder of Rise Up Coaching and the host of The Bear Necessities of Entrepreneurship. Rob is also the author of The Social Soul: Mastering Your Personal and Professional Brand with Intentionality and Authenticity, which is due to come out in January. 

As a master of branding, Rob emphasizes the importance of authenticity, and encourages would-be entrepreneurs to first start with writing down who they are and what brought them to where they are, before even attempting to define the purpose of their business. Rob also shares the challenges he had to overcome with creating his first business before he found success. 

HIGHLIGHTS

• Marketing vs Advertising: what's the difference?
• Overcoming the Birth pangs of running your own business
• Start with where you are, before looking for your why
• Don't be an influencer, be an engager
• Authenticity is always key 
• The biggest mistakes that entrepreneurs always make 
• Reforming the work-life balance 
• Chase opportunities and experiences over money
• Power is influence

QUOTES

Rob: "You need to understand who you are and what brought you here today. That defines your 'why'. Everyone tries to start with the why, but a lot of times their 'why' does not define who they are." 

Rob: "If you want to start creating your own personal brand, the first thing I tell them to do is to not create content. You don't need to be a Linkedin influencer. Be an engager. Get involved in conversations around your business." 

Rob: "Brand is a full authentic essence that you need to embody. You have to live with it."

Rob: I believe career paths should be non-linear. And my background is definitely not linear. I just want to help others understand that, it's okay. You're impressive because the story is yours and I want to show that and share that. 

Rob: An expert is just someone who did something good in the past. They're not forward thinking." 

Rob: "My view on money is this: in life, we gotta chase opportunities and experiences over money. If we chase opportunities and experience and we're curious, money will come through our ability to learn and overcome."

You can connect and learn more about Javier through the links below.

• Book: https://www.barnesandnoble.com/w/the-social-soul-robert-napoli/1140516045
• Linkedin: https://www.linkedin.com/in/robnap/
• Instagram: https://www.instagram.com/rise_up.robnap/

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