Executing Your Way To Greatness with Javier Lozano Jr.

This episode of Success Fundamentals features Javier Lozano Jr. Javier is a Wado kai Karate world champion, author, host of the Trust Tipping Point Marketing Podcast, and chief marketing officer of Anchor Wave Internet Solutions. 

Javier developed his competitive drive as a young child through Wado Kai karate, in which he would eventually earn a world championship. His entrepreneurial spirit started when he first dreamed and eventually opened his martial arts studio and earned his sales acumen from the different jobs he pursued along the way. 

Via grit and determination, Javier earned his knowledge in sales and marketing amidst the Great Recession in 2007 in order to keep his fledgling business afloat. His insights on how entrepreneurs should approach branding, sales and marketing are very interesting, and should help other would-be entrepreneurs to just start working on their business idea. 

HIGHLIGHTS

Developing a competitive drive from martial arts 

Transitioning to an entrepreneurial mindset 

Weathering The Great Recession with excellent sales and marketing

Marketers should be good sales people as well

Customers today buy, they do not get sold at

Direct response marketing first, branding second

Success is happiness and fulfillment

Power needs to be balanced

QUOTES

Javier: "Sales is an intimate thing, you're learning about people. you're learning about emotions. You're learning about stuff. And when you learn those emotions and triggers then what you do is say, 'okay, how can I trigger those emotions in words? How can I trigger those emotions in images, how can I trigger those emotions in a video? But you only get that with interaction with the prospect or the customer.

Javier: In my opinion, a good marketing person, a good marketing leader either went to the ranks of sales and understands that, or is like literally saying to what the customers are saying and the prospects are saying, and then finding ways on how to put that onto paper and then triggering those pain points. 

Javier: "What Steve Jobs has done for the brand, the reason that he's able to basically say 'Buy This' without even doing anything anymore, is because he created his community and he basically said 'We're gonna throw rocks at the people that don't support us.' And who are those people? PC users, Samsung users."

Javier: "In my opinion, if you're in a position of power, You need to be leading more as a leader in the trenches with your team versus being at the front and saying, 'This is what we need to do.."

You can connect and learn more about Javier through the links below.

• Podcast - https://www.audible.com/pd/Podcast/B08JJPR7WD
• Linkedin - https://www.linkedin.com/in/javierlozanojr/
• Book - https://www.amazon.com.au/Influence-Income-Online-Millennial-Millionaires-ebook/dp/B07RTZ3LKX

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